Question 3: Could there be services with semantics
that enable Social Engineering?

• Existing semantic and planning technologies are too foreign for a larger technical culture
        F(x,do(a,s)) ≡ ϒ_F⁺(x,a,s) ∨ (F(x,s) ∧ ¬ϒ_F^-(x,a,s)
• We need to make it easy for individuals
  to create the wizards and space they use:
  ala teenagers customizing their myspace pages.
• There must be compelling applications that consume services:
  The travel example is getting tired.
  We're working on Semantic Email Addressing as a compelling application of semantics though not services.

People have to feel that they are contributing to a collective effort.