1998 Was the Change

• 1994 - $132-200 Million
  1995 - $2.4 Billion (and Amazaon.com started)
  1998 - $78 Billion
  2003 - $108 Billion !!
• By late 1997, 10 Million consumers had made web purchases*
• 63% of Internet users bought goods
  in last 90 days of 1998***
• US consumers making credit-cards purchase
  grew from 10-40% 1995-1997 *
• 75% willing to use credit cards on the web in 1998!
• Web advertising spending passes that of outdoor ads, and doubles, in 1998