"Personalized" Marketing

• Databased Marketing
• Incentives for data gathering
• Movements watched
• E.g., search on Alta Vista passed to Amazon Books
• Collaborative-filtering agents - E.g., Firefly

But it is not clear that firefly really uses agents, and Amazon Books certainly doesn't.


NEXT

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cjp

Last modified: Wed Jul 15 04:45:30 PDT 1998