End Users
You have already heard about alternative approaches for end users.
They just want an answer to one question.
"What is the cheapest airfare from Berlin to Moscow?"
"How can I ship my 5kg package from Karlsruhe, Germany
Any re-usable process is a guide for producing the single answer.
End users want an answer: a sequence of web pages that produces a booking
their
flight or shipping a package.
They do not want a re-usable workflow as an end result.
©2012
Charles Petrie
- permission to reproduce widely with attribution.