3. Designers need to preserve ambiguity

• Brainstorming

• Benchmarking outside of the expected application areas

• Avoid ìpremature closureî

• Youíre the Boss

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This is perhaps the hardest lesson for design teams to learn.

Ambiguity makes engineers nervousÖ. and yet it is essential for preventing ìpremature closureî and coming up a with a design that is not novel.

We have several activities that are specifically aimed at helping teams preserve vital ambiguity, especially early in the design process.